Formative Research in Depth

Our guest speaker Dr. Lloyd was very enlightening in presenting how formative research was put into action. The posters were an effective way of showing how communication can best reach target audience. Of course, in that particular poster one could still understand what the message is without knowing how to read and understand another language. In addition, Dr. Lloyd was very encouraging and made the process of creating an effective campaign even more interesting. The topic of identity building, branding, image, and positioning was very informative and made me realize how all of this plays such a tremendous role in our lives. I totally agree with what Amanda is saying towards the end of her comment about branding and how we set these brands and position them in our mind. It would be very nice if we could do the same with health related issues. Oh and by the way I look forward to watching the movie “Reefer Madness”!