"Wrong Reason Health Promotion"

The exercise we did in class was very informative in describing how "framing" works. It's definitely very useful in knowing how "framing" can influence one's action. Of course one's core value also play a very important role. Thus, we as public health professionals need to learn these strategies in "framing" messages for our audience as well as trying to get to know their core values. Another great discussion we had in class was the idea of "wrong reason health promotion". For instance, in that smoking campaign getting kids not to smoke because it would give them bad breath would seem wrong from a public health perspective. However, if this prevents the kid from smoking why not? So, I agree with Emily on how we shouldn't just list all the health risks associated with the behavior but make it more personal and perhaps then they will see a relationship and stop.